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rare souvenir from 1988 us trade japan promotionIn a Tokyo train station today, Japan will launch an unusual effort to help some U.S. companies railroad their way into Japanese markets and ease the nations’ massive trade gap.An 11-car “American Train,” carrying U.S. items ranging from soup to skateboard helmets, will start a one-year trek across Japan to sell, or at least promote, American products. Organizers expect the goods to get lots of attention because they estimate that about 30% of Japanese shopping is done in and around train stations.Painted red, white and blue, the train is scheduled to visit 50 cities and towns, spending about a week in each location. Not coincidentally, several stops will be in the sister cities of American cities, including Yokohama (San Diego), Mito (Anaheim), Sendai (Riverside) and Ota (Burbank).
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Category: Collectibles:Transportation:Railroadiana and Trains:Other Railroadiana
Location: New York, New York